AI copywriting is a hot topic in real estate. People would rather spend time networking than sitting behind their computers writing an essay for every new listing. Frankly, we don’t blame them. That’s why Real Estate Robot exists.
Real Estate Robot is an AI copywriting tool designed exclusively for real estate professionals to generate copy for ANY listing and include high-volume keywords for SEO. It’s niche because we didn’t want to go the generic route. We wanted to create a tool that addresses specific real estate marketing pain points we only know from years of working in the industry.
Generic AI Copywriting vs. AI Copywriting For Real Estate
There is absolutely nothing wrong with other AI copywriting software on the market. It’s simply that other AI copywriting tools do not collect enough user-input data for writing a real estate listing description that’s property-specific, unique, and search-engine-optimized. Below is a listing description generated by a generic AI copywriting program compared to a listing description for the same property generated by Real Estate Robot. Read each example, and then we’ll discuss the differences.
Listing Description by a Generic AI Program
I asked ChatGPT to “Write me a listing description for a 3-bedroom, 2-bathroom, 1344 sqft home in Casper, Wyoming that has a wood-burning fireplace and views of Casper Mountain.”
Here is what ChatGPT delivered:
Welcome to this beautiful 3-bedroom, 2-bathroom home located in the heart of Casper, Wyoming. With 1344 square feet of living space, this cozy home offers a perfect blend of comfort and style.
As you enter the home, you’ll be immediately drawn to the stunning wood-burning fireplace, perfect for those chilly Wyoming nights. The spacious living room offers ample space for lounging and entertaining, with large windows providing plenty of natural light and breathtaking views of Casper Mountain.
The kitchen is fully equipped with modern appliances and plenty of cabinet and counter space, making meal prep a breeze. The adjacent dining area is ideal for family dinners or casual gatherings with friends.
The home features three comfortable bedrooms, each with plenty of closet space and natural light. The primary bedroom boasts an en-suite bathroom, providing a private oasis for relaxation. The two additional bedrooms share a full bathroom, ensuring everyone has ample space and privacy.
Outside, you’ll find a spacious yard, perfect for outdoor activities and barbeques. And with its prime location, you’ll enjoy easy access to all that Casper has to offer, from shopping and dining to outdoor recreation.
Don’t miss out on the opportunity to make this charming home your own. Schedule a showing today and experience all that it has to offer!
Listing Description by Real Estate Robot
Here is the listing description that Real Estate Robot delivered, which is much more detailed, factual, and search-engine-optimized:
Charming Country Home For Sale in Casper, Wyoming
Find the Perfect Rural Home For Sale
When it comes to finding the perfect home for sale in Casper, Wyoming, a 3 bedroom, 2 bathroom craftsman-style home, built in 1923 is hard to pass up. This 1344 sqft 2-story home with a finished basement is conveniently located in the downtown area. Inside you’ll find an L-shaped kitchen and wood-burning fireplace, offering the perfect blend of modern convenience and charming character.
Along with beautiful views of Casper Mountain and gorgeous sunsets, this country home for sale has everything you could want, from a grassy yard, to a cozy deck, to an attached 1-car garage. It features a brand new water heater and an architectural shingle roof replaced in 2022, making it a great opportunity for anyone looking for a country house in Casper.
Excellent Amenities and Charm
This home has plenty of amenities that make it stand out as a great deal. Located in the downtown area of Casper, Wyoming in Natrona County, it is near plenty of beautiful city parks and provides easy access to all the recreational activities this region has to offer, including skiing in the Hogadon ski area, fishing in the North Platte River, and hiking hundreds of miles of trails in the mountains of Central Wyoming. It’s a great place for everyone, including families with plenty of local schools, family activities, and the small-town charm and friendly people that make living here a great experience.
Affordable Starter Home in Wyoming
When you factor in the price of this residential home for sale in Wyoming, it’s hard to say no. Offering a great deal and a perfect location for anyone looking for a country house for sale in this area, this 3 bedroom, 2 bathroom dwelling is sure to suit your needs without costing a fortune.
Overall, this country home is sure to please anyone interested in a cozy and comfortable lifestyle in Casper, Wyoming. It has a great location for outdoor activities, plenty of charm and character, modern conveniences, and a price that is hard to beat. So, don’t miss out on this wonderful opportunity, come and check out this incredible craftsman-style home today.
What Makes the Generic Listing Description Unfit For Real Estate?
The generic listing description is not functional. The most critical aspect of writing a real estate listing description is that potential buyers can find it online. They’ll do this by searching for something like, “country home for sale in Casper, Wyoming”. Unfortunately, while the generic listing description is well-written, it doesn’t include any terms (or keywords) to ensure the listing shows up online for potential buyers. It doesn’t matter how well-written the copy is if nobody can find it.
The generic listing description is also not unique to the property in question. The only unique characteristics about the property that the generic listing description includes are the characteristics I specifically asked it to when I prompted it to write. The generic program wrongfully assumed that the property has modern appliances, plenty of cabinet and counter space, and a spacious yard. It also wrongfully assumed that shopping is one of the best activities to do in Casper. These characteristics not only do not apply to the property, but they are flat-out incorrect, which gives buyers the wrong impression.
This Generic Description Actually Threatens Your SEO Strategy
We already saw how the generic AI tool added information to the listing description that wasn’t factual. Where do you think it came up with those ideas? It analyzed millions of other listing descriptions and selected generic language it could apply to fill in the blanks.
Think about the millions of other real estate professionals using this generic AI tool to generate their listing descriptions, just like you. Think of how many of those millions of real estate professionals also told that generic AI tool to “Write me a listing description for a 3-bedroom, 2-bathroom, home in XYZ city with a fireplace and views.” Now, think of how many millions of listing descriptions will contain the exact same information as yours.
The more duplicate content appears across multiple domains, the less likely your website is to show up in search results.
The Cornerstones of Our AI Copywriting Tool
We saw how quickly AI was creating a presence in the real estate world, and we created Real Estate Robot as a solution to both of the problems we explored above: SEO and duplicate content.
Real Estate Robot believes SEO is the most critical aspect of a well-written listing description. For one, a search-engine-optimized listing description ensures potential buyers can find your property online. We are constantly conducting keyword research and adding to our list of high-volume terms. Secondly, we want your listing descriptions to work overtime on your website for years.
SEO is a long-term strategy. The fact is, posting one search-engine-optimized listing description isn’t going to skyrocket your website to the first page of search results. It takes months of consistently adding relevant content to your website that emphasizes the same high-volume keywords. Therefore, every time you upload a Real Estate Robot listing description to your website, you move one step closer to improving your rank. Even long after the property sells, the listing description continues living on your website, bolstering its position in the search ranking.
Our AI copywriting tool reduces the likelihood that AI sticks generic property description language in your copy. Real Estate Robot takes you through a series of carefully curated prompts designed to give AI the specific information it needs to write a totally unique listing description.
Not All AI Is Created Equal
For anyone involved in marketing, AI is a crazy buzzword right now, but don’t get distracted by a flowery output just because it reads well and saves you time. Make sure that the AI copywriting tool you use can create functional copy too. Make sure it collects enough user-input data to generate a completely unique piece of copy every time you use it. Make sure it includes relevant keywords in your listing description to strengthen your SEO strategy.
Real Estate Robot isn’t just AI copywriting. It leverages the power of AI to create beautiful, unique, search-engine-optimized copy for your real estate listings, blog posts, social media captions, emails, video scripts, and more.
