As a real estate professional, you understand the importance of having a website that showcases your expertise, attracts potential clients, and ranks high in search engine results pages. However, there’s a common mistake that many real estate professionals make – using duplicate content on their websites and others. Duplicate content is one of the most significant barriers to effective SEO, and it’s essential to understand why.
What is Duplicate Content?
Duplicate content refers to content that appears on multiple pages within the same website or different websites. It can be an exact copy of the original content or a slightly modified version. While there are legitimate reasons for having similar content on different pages of your website, having too much duplicate content can hurt your real estate SEO efforts.
Writing a real estate listing description is one of the most common ways duplicate content ends up on your website. When you write a listing description, you typically copy and paste the same description onto your website, your brokerage website, the MLS, Zillow, and other third-party websites, your property video description on YouTube, and more. To avoid duplicate content, you should write a unique listing description for every instance of your listing across the internet (more on this later).
How Duplicate Content Affects Your Real Estate SEO
When search engines crawl your website, they want to present the most relevant and useful results to their users. Duplicate content makes it difficult for them to determine which version of the content to index and rank. As a result, they may choose to display the original content or not index any of the pages with duplicate content, leading to a loss of potential traffic.
Moreover, duplicate content can dilute the authority of your website. When search engines detect multiple versions of the same content, they have to choose which one to rank higher. As a result, your website may not rank as well as it could have if the content were unique.
How to Avoid Duplicate Content Issues
One way to avoid duplicate content issues is to ensure that all of the content on your website is unique. If you have similar content on different pages, try to make each page’s content as unique as possible. You can also use canonical tags to indicate the original version of the content.
Another way to avoid duplicate content issues is to avoid putting the same content from your website on another. This goes for blog posts, bios, about sections, listing descriptions, and more.
When you use Real Estate Robot, you never have to worry about duplicate content in your listing descriptions and blog posts. With our tool, you answer a few questions about your property for sale, and Robot generates a completely unique listing description, blog post, and social media plan to promote it. If you plan to share your listing on multiple websites, you can generate as many iterations as you need.
Benefits of Unique Content for Your Real Estate SEO
Having unique content on your website has several benefits for your real estate SEO efforts. First, it ensures that search engines can accurately index and rank your pages. It also helps establish your website as a trustworthy and authoritative source of information, which can attract more traffic and potential clients.
Duplicate content is bad for your real estate website’s SEO. It can hurt your rankings, dilute your authority, and lead to a loss of potential traffic. By creating unique content for every page on your website and every domain, you can ensure that your website ranks higher in search engine results pages and attracts more potential clients.
To learn more about how Real Estate Robot can write search-engine-friendly listing descriptions, blog posts, and social media posts for you, click here to watch our intro video.