Not All Keywords Are Created Equal in Real Estate SEO

Just because you’re ranking on Page 1 for a specific keyword doesn’t mean buyers are actually searching for it.

Why assume you know what words and phrases real estate buyers are typing in the search bar when you could instead use a tool that already did the research for you? The trickiest part about real estate SEO and writing a real estate listing description is deciding which high-volume keywords you need to include in your copy to help your website show up in the search results.

Just because you’re ranking on Page 1 for a specific keyword doesn’t mean buyers are actually searching for it. Would you rather be the first search result for a keyword that gets one monthly search or the fifth result for a keyword that gets 10,000 monthly searches? I don’t think you need me to connect those dots because, clearly, not all keywords are created equal.

Keywords Make Your Real Estate Listing Description Searchable

Real estate SEO is the cornerstone of a solid real estate marketing strategy. You can run a million ads or send a million postcards, but there’s no way to guarantee that those marketing materials will reach someone who’s ready to pull the trigger on a real estate decision at that very moment. SEO, on the other hand, ensures your website shows up for people who are already searching for a property or a professional – by the time SEO comes into play, your target audience is already at the tip of the sales funnel.

As a real estate professional, you can use SEO to your advantage by placing relevant, valuable content on your website that matches the specific words and phrases buyers are searching for.

Furthermore, using the right high-volume keywords in your real estate listing description and blog posts means your listings work for you even after your property sells. This content lives on your website and continues telling search engines that your website has content that matches queries.

Finding What Buyers Are Searching For

So, how do you figure out what those high-volume keywords are? There are several resources you can use to conduct website audits and keyword research to find the most critical terms. However, we believe that the job is best left to a real estate marketer. Most real estate brokers and agents don’t have time to sit behind their computers conducting keyword research every month and updating a database with the latest search trends… it takes consistent effort, at-least monthly research, and considerable time.

You should spend your time networking and instead use a tool that automates keyword research and SEO. For that, I’m partial to Real Estate Robot, because we created it exclusively for real estate professionals who needed well-written, search-engine-optimized listing descriptions, blog content, and social media posts but didn’t have time to study the ins and outs of copywriting and SEO.

Our Real Estate Listing Description Generator Does The Work For You

It’s 2023. AI copywriting tools exist around every corner of the internet. What makes Real Estate Robot different isn’t our AI – it’s the fact that we’ve engineered a way to communicate with AI to generate unique, search-engine-optimized listing descriptions and blog posts.

Our listing description generator and blog post generator collect a ton of information about your property for sale or services, and then Robot references a manually-updated database of high-volume keywords relevant to the information you provide. We do the keyword research for you. We engineer the prompt for you. AI writes the copy for you. All in a matter of minutes. What else do you need?